Florida’s Agricultural Powerhouse
BY SHELLY WEST
How Manatee County and Statewide Initiatives Keep Farming Thriving
Florida’s agriculture isn’t just a business—it’s a way of life, deeply rooted in the state’s economy and culture. As the second-largest industry in Florida, agriculture contributes more than $218.3 billion annually and supports 2.7 million jobs. From large-scale, statewide initiatives like Fresh From Florida to community-driven events like the Manatee County Fair, farmers and producers are working to keep the industry strong while ensuring fresh, local products reach consumers.
Susie McKinley, Director of the Division of Marketing and Development at the Florida Department of Agriculture and Consumer Services, highlights the role of the Fresh From Florida initiative in promoting locally grown products. The program’s marketing efforts include television and radio ads, digital and print media, and grocery store promotions, helping shoppers recognize and choose Florida-grown produce, seafood, and horticulture. More than 100 retailers partner with the program, featuring the Fresh From Florida logo in weekly ads and in-store sampling events. The Fresh From Florida Industry Membership Program further boosts visibility, allowing growers to use the logo on their packaging and reinforcing consumer trust. Additionally, McKinley notes that purchasing in-season Florida products often saves consumers money while ensuring fresher, higher-quality food compared to out-of-state or international imports.
Meanwhile, at the heart of Manatee County’s agricultural community, the Manatee County Fair plays a vital role in showcasing the region’s farming heritage. Danny Alfonso, CEO and Fair Manager of the Manatee River Fair Association, emphasizes the fair’s commitment to agricultural education and youth involvement. In 2025, 538 youth registered to showcase 839 livestock animals and 181 plants, highlighting the county’s dedication to fostering the next generation of Florida farmers. With a diverse range of entries — including beef cattle, dairy goats, poultry, market swine, and more — the fair provides a platform for 4-H and FFA youth to display their hard work and dedication to agriculture.
Manatee County, including Bradenton, remains a significant contributor to Florida’s farming success, blending tradition with innovation. The county fair fosters a deep connection between the community and local agriculture, while Florida ensures that Florida’s agricultural products remain visible and competitive in national and international markets. As Alfonso and McKinley emphasize, these efforts sustain an industry that not only feeds Florida but also strengthens the local economy and preserves the state’s farming heritage.
Situated on 26 acres of fertile land, Gamble Creek Farms is more than just a farm —it’s a leading example of sustainable, organic agriculture in action. Dedicated to regenerative farming, the farm integrates eco-friendly practices such as composting, worm casting, food waste reduction, and solar energy. Its LEED-certified facilities are powered by solar panels, which reduce electricity use by 50 to 90 percent, fueling irrigation systems, cooling units, and even the greenhouse.
For owner Ed Chiles, the mission has always been clear: protect and honor the region’s natural resources so they remain intact for future generations. The farm’s commitment to soil health and biodiversity extends beyond its crops. It serves as an educational hub, teaching visitors about clean, innovative farming techniques.
As a Real Organic-certified farm, Gamble Creek produces nutrient-rich, flavorful produce available at its on-site Farm Market, which also features locally sourced meats, eggs, and seafood. The farm proudly holds certifications from Florida Organic Growers, USDA Organic, U.S. Green Building Council, and Quality Certification Services.
Visitors are encouraged to shop the market, enjoy a fresh lunch on the deck, and experience the farm firsthand.
“We aim to educate our visitors about sustainable farming practices and the vital importance of healthy soil for the benefit of the local environment and ultimately their own health. The best way for us to do that is for visitors to come out and try the food, taste the difference, and learn from our team,” said Will Manson, General Manager of Gamble Creek Farms.
A proud partner of the Fresh From Florida initiative, Jones Potato Farm has been a cornerstone of the Parrish community since 1986. This family-owned farm not only produces high-quality potatoes, citrus, green beans, and cattle but also plays a vital role in educating future generations about where their food comes from.
Beyond farming, Jones Potato Farm is deeply committed to giving back. Through partnerships with Feeding Tampa Bay, Easterseals Southwest Florida, Farm to School, and Green and Growing, the farm helps nourish both bodies and communities, reinforcing the importance of local agriculture and food security.
Sustainability is at the heart of their mission. As a leader in responsible farming, Jones Potato Farm follows the 4R Stewardship Program, ensuring efficient nutrient management and water conservation to protect the land for future generations. Their dedication to environmental stewardship has earned them numerous state and national awards, including the 2017 Environmental Leadership Award from the Florida Department of Agriculture and Consumer Services and the American Vegetable Grower Achievement Award.
For Alan Jones, farming is about more than just crops—it’s about making a difference.
“I just want to be part of the solution, not part of the problem. Being connected to the community and helping to feed people is what it’s all about,” he said.
Florida’s agriculture remains a cornerstone of the state’s economy and culture, thanks to initiatives like Fresh From Florida, community-driven events like the Manatee County Fair, and the sustainable practices exemplified by Gamble Creek Farms. These efforts ensure that Florida-grown products remain accessible, fresh, and competitive while educating the next generation and preserving the state’s rich farming heritage. Whether through large-scale marketing programs, local fairs, or innovative sustainable farming, Florida continues to cultivate a thriving agricultural future.