First Watch Opens New Restaurant in Lakewood Ranch
BRADENTON, Fla. – May 2, 2024 – First Watch, the Bradenton-based restaurant serving breakfast, brunch and lunch, will open its newest location along State Road 70 and Lorraine Road on Monday, May 6. The restaurant will bring a chef-inspired menu to a 5,560-square-foot space that seats more than 200 people, offers outdoor dining under a covered patio, and serves signature juices and cocktails at a dedicated bar. Located at 14475 State Road 70 E., the restaurant will be open 7 a.m. to 2:30 p.m. daily.
To celebrate the opening, customers who dine in at the new restaurant Monday, May 6-Friday, May 10 will receive a free cup of Project Sunrise coffee with their meal.
“From our Bradenton headquarters, we’ve expanded our brunch occasion to more than 30 restaurants across Florida’s Suncoast,” said Brian Wynne, Regional Vice President of Operations at First Watch. “Our new Bradenton restaurant is but the first of many more to come. We’re looking forward to staying close to this community.”
First Watch’s menu takes an elevated approach to traditional breakfast, brunch and lunch offerings. All dishes are made to order using fresh ingredients in a kitchen without heat lamps, microwaves or deep fryers. Fan favorites include Avocado Toast, Lemon Ricotta Pancakes and Million Dollar Bacon. From the dedicated bar, the restaurant juices daily using ingredients like Fuji Apple, kale and beet and brews its Project Sunrise coffee, sourced by women coffee farmers based in South America.
Five times a year, First Watch offers a revolving seasonal menu that follows the position of the sun to source fresh ingredients. This menu has featured specialties like the Barbacoa Quesadilla Benedict, Elote Mexican Street Corn Hash and Watermelon Wake-Up fresh juice, among others. The State Road 70 restaurant will offer its first seasonal menu in Fall 2024.
The restaurant will employ 30 people and operate on a one-shift a day, “No Night Shifts Ever” approach that enables its teams to enjoy their evenings and build a better quality of life. Interested applicants are encouraged to apply at careers.firstwatch.com.
Further ahead, First Watch anticipates opening a restaurant in Parrish at 8990 US-301 N. by the end of 2024, and has several leases in various stages of negotiation.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. for pickup, delivery and dine-in service. To place an order or join a digital waitlist, visit firstwatch.com.
About First Watch
First Watch is an award-winning Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients across its network of neighborhood restaurants. A recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch’s chef-driven menu includes elevated executions of classic favorites along with specialties such as the Quinoa Power Bowl®, Farm Stand Breakfast Tacos, Avocado Toast, Chickichanga, Morning Meditation, Spiked Lavender Lemonade and its signature Million Dollar Bacon. In 2023, First Watch was recognized as the top restaurant brand in Yelp’s inaugural list of the top 50 most-loved brands in the U.S. In 2023 and 2022, First Watch was named a Top 100 Most Loved Workplace® in Newsweek by the Best Practice Institute. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation’s Restaurant News for its seasonal Braised Short Rib Omelet and recognized with ADP’s coveted Culture at Work Award. First Watch operates more than 520 restaurants in 29 states. For more information, visit www.firstwatch.com.