A Beloved Tradition Returns: Geier’s Oktoberfest Comes Back to the Gulf Coast

After more than a decade, one of the region’s most anticipated cultural celebrations is making its return. Geier’s Oktoberfest will take place October 4–5,
2025, at The Yard at South Bay, Palmetto Marriott Resort & Spa.

Presented in partnership with the Palmetto Marriott Resort & Spa, The Yard, the Hernando DeSoto Crewe, Gold Coast Eagle Distributing and Sarasota German Car Club, the festival promises an unforgettable weekend of authentic food, drinks, music, and hospitality for the whole community.

What to Expect
Guests can look forward to:

• Authentic flavors – Bavarian fare handcrafted with heart by Geier’s Sausage Kitchen
• Raise a stein – Gold Coast Eagle Distributing + Marriott mixology team (guests are
  encouraged to bring their own steins!)
• Entertainment – Manni Daum Trio & Tahja International Productions performing traditional
  German music and dance
• Car Show – Sarasota German Car Club showcase of new and classic German automobiles
  (Saturday, Oct. 4, 11 AM–3 PM)
• Family fun – Kinderecke Kids Corner sponsored by Early Learning of Manatee County, artisan
  vendors & festive games
• Special Offer – 20% off accommodations at Palmetto Marriott Resort & Spa, Oct. 3–4 (Use
  promo code E6780)
• Free admission & parking
  

A Family Legacy
For the Geier family, Oktoberfest is more than a festival—it’s a continuation of a story that began in 1926 when Gustav Geier opened a butcher shop in Selb, Germany. His son Karl, a Master Sausage Maker, and wife Gisa later founded Geier’s Sausage Kitchen in Sarasota in 1981. Today, the legacy lives on through their daughter Caroline and granddaughters Nakita and Sierra, who now lead daily operations—four generations strong.

“We are thrilled to bring Geier’s Oktoberfest back to the community,” said Nakita Chadwick, Granddaughter and Operations Manager. “It’s not only a chance to celebrate Bavarian culture—it’s a way for us to share our family’s heritage and thank the community that has supported us for more than 40 years.”